Archive for the Industry News Category

Do you ever shop on Amazon Prime? Would you like Amazon to donate a part of your purchases to the Beer Fest and North American Brewers Association to help with Scholarships? Here’s how you can. 1. Visit smile.amazon.com 2. Sign in with the same account you use for Amazon.com  3. Select you charity (type in North American Brewers Association) Start shopping….      To sign in on you phone’s Amazon app 1. Open the Amazon app  2. Navigate to the three bar settings  main menu    3. Tap on settings

On this Day, February 8, 1999, The Stroh Brewing Company of Detroit, Michigan announced it would be exiting the brewing business (It did keep it’s profitable ice cream unit which helped the company survive prohibition).  Founded in 1850 by Bernard Stroh, at 57 Catherine Street ,he originally loaded the beer wagon and made deliveries personally, later building the brewery into one of the top breweries in the country. Unfortunately, Stroh’s and its ‘Fire Brewed Bohemian Beer’ eventually sold to Pabst. Marketed now in limited distribution there is no report about

Monster Beverage, a fixture in seemingly every convenience store cooler in the country has longed to get into the alcohol business for well over a year. It appears they’ve finally set their eyes on a target. The company has announced it will acquire CANarchy Craft Brewery Collective, maker of Craft Beers and Seltzers. Affected Breweries include Cigar City (Florida), Oskar Blues (Colorado, North Carolina, Texas), Deep Ellum (Texas), Perrin (Michigan), Squatters and Wasatch (Utah); but not their associated restaurants. The alleged price of purchasing the breweries from Fireman Capital Partners

Constellation Brands, makers of Corona Beer sold in the United States, announced plans to invest $ 5.5 Billion in Mexico over the next four years. This includes a new $ 1.5 billion dollar brewery in Vera Cruz. Once operational it will provide the company with capacity never realized when a water dispute caused it to abandon a nearly completed brewery in 2020, located in Mexicali. Constellation booked a loss of $ 700 Million on the closed Plant. Additional funds from the investment plan includes upgrades and expansion of Constellation’s two

On this day in 1620, the Pilgrims finally landed at Plymouth, Massachusetts. After missing their intended destination of New York, they finally decided, lost or not, to come ashore because in the words of William Bradford. “..for we could not now take much time for further search or consideration, our victuals being much spent, especially our beer….” Visit our website with schedule of events for 2022… http://MBBF.org Copyright Gregg Smith – His latest book “American Beer History” is available on Amazon https://www.amazon.com/American-Beer-History-Mayflower-Microbreweries/dp/108155410X/ref=sr_1_2?dchild=1&keywords=American+Beer+History&qid=1625503750&sr=8-2  

Remember in the movie Elf how Santa needed Buddy’s help to recharge the Claus O’ meter with Christmas Cheer? Well Santa needs you to help him now. Tomorrow, December 11th, is time for the return of Santa Crawl – To help Santa, show up at Idaho Brewing between noon and 2 and drop off a non-perishable food item, you’ll then receive a coupon sheet for that day with discounts around town celebrating Santa Crawl. No Costume? No Worries! Santa Hats will be available for a cash donation. Visit http://mbbf.org to

Coupon sheets provided at the start of the Santa Crawl, at Idaho Brewing between noon and 2 on Saturday December 11th  Your contribution of non-perishable food earns you offers for a variety of discounts at different Idaho Falls breweries, bars and restaurants. A list of those participating has been released and include: Idaho Brewing Snow Eagle Brewing Frosty Gator Golden Crown Marcellars Snake Bite Black Rock Samoa Club The Celt Pie Hole Fords Tap  N Fill MacKenzie River So drop off a non-perishable food item at Idaho Brewing and join

On November 29th in 1650, Cornelius Van Tienhoven, Secretary to the Director General of New Amsterdam, declared that innkeepers should have nothing to complain about the beer tax since they passed the entire amount on to customers. It seems consumers have been taking it on the chin ever since. Save the Date of December 11th for Santa Crawl – between noon and 2 drop off a non-perishable food item at Idaho Brewing and receive a coupon sheet for that day with discounts around town celebrating Santa Crawl. Copyright Gregg Smith

15 November On this day in 1980, Sierra Nevada Brewing Company of Chico, California brewed its first batch of Sierra Nevada Pale Ale. Many consider it the prototypical American Pale. An off-shot of the traditional English Style, Sierra Nevada used American hops which yielded a distinct citric-like flavor profile. Save the Date of December 11th for Santa Crawl – between noon and 2 drop off a non-perishable food item at Idaho Brewing and receive a coupon sheet for that day with discounts around town celebrating Santa Crawl. For more information