Op Ed the NABA’s View

There have been many recent gloom and doom articles about the state of beer and the financial health of breweries during the pandemic. Beer sales are reported down significantly and under-capitalized breweries are reported as being on the ropes. While all that may be true, we at the North American Brewers Association have a more optimistic view of beer’s future. Throughout American history brewers have demonstrated that although beer is not recession proof it is recession resistant. Take a look at beer production during and after each of the notable

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NORWAY

Ringnes Bryggeri, Oslo – is Norway’s largest selling beer. It offers a deep straw color with hints of orange hue. A white head of moderate height may produce a bit of lacing along the walls of the glass. Aroma is of sweet malt with only a hint of hops. Flavor is of a slight bitterness as normal in the pilsner style and includes a bit of graininess within the malt. Body is light with moderate carbonation and clean light finish. Beer Fest General Admission tickets available now at MBBF.org or

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Future of Beer Recovery Post Pandemic

Overall the Pandemic has significantly wounded the beer industry with several factors coming into play. First, and most obvious, is the reduced opportunity for on-premise sales. During the pandemic on-premise sales dropped nearly in half, bad news for draft only breweries\brewpubs. This drop was reflected in the loss of nearly 100,000 on-premise venues which were driven out of business. That figure includes both restaurants and bars. Yet another factor was the reduction of both corporate and leisure travel, resulting in even more lost revenue. Adding to the hit on beer

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Prohibition and the First Step to Repeal

Ratification of the Eighteenth amendment brought the darkest period imaginable for American Breweries and Beer Drinkers alike. Its supporters thought it a tonic for society’s problems; in reality it did nothing to abate or even slightly slow alcohol consumption; rather, consumption increased as prohibition wore on. Fortunately adoption of the amendment drew the immediate attention of people devoted to repeal of what was called the Great Experiment even before it proved itself the  Great Failure. Early among the anti-prohibition groups was the Association Against the Prohibition Amendment (AAPA). Established in

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BEER + Valentine’s Day

Forgot to get a gift? The Mountain Brewers Beer Fest can help bail you out. Beer Fest tickets make a great gift. Go to MBBF.org or follow this link… https://myidahotix.com/events/2020-mountain-brewers-beer-fest-6-6-2020-58530

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Valentine’s Day is Sunday !

Beer Fest tickets make a great gift. What could be better than you two and hundreds of your favorite beers? Beer Fest Tickets on sale now at MBBF.org or follow this link https://myidahotix.com/events/2020-mountain-brewers-beer-fest-6-6-2020-58530

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Yet Another Sad Day in Beer History

On this day in 1945 the SS Egbolen, laden with a vital cargo of War materiel from Wm.Youngers Brewery, struck a mine and sunk. Throughout the war beer was considered an essential element in maintaining the morale of troops. Beer from some breweries was actually packaged in camouflaged (Olive Drab) cans such as this example by Schaefer Beer (see below). Beer Fest tickets make a great Valentine’s Day present and are available now at MBBF.org or follow this link  https://myidahotix.com/events/2020-mountain-brewers-beer-fest-6-6-2020-58530 Copyright Gregg Smith – His latest book “American Beer History”

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Uber Beer Delivery?

Uber has announced it has acquired “Drizly” (North America’s largest alcohol delivery service) for 1.1 Billion dollars in cash and stock. Currently Drizly meets the retail alcohol requirements in 1,400 cities across North America and continues to pursue approval in other jurisdictions. The plan is to integrate Drizly into the Uber Eats app. For Drizly this represents 8 years of development in building technology, infrastructure, and partnerships with retailers. When the deal is finalized Drizly will become a wholly owned subsidiary of Uber. Beer Fest tickets make a great Valentine’s

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Sam Adams no longer a Craft Beer?

The term “Craft Brewer” has a limit set by the Brewers Association that is production under 6 million barrels; data seems to indicate that Boston Beer widely exceeded that production level in 2020. NOTE: this includes all of Boston Beer’s various products. Further analysis will determine the designation that will be applied to Boston Beer; for example, if only beer production is considered the company would remain well under the threshold and could still retain the Craft Brewer title. One reason it may retain its designation is that Boston Beer

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This Day in Beer HIstory

February 2 On this date in 1892 William Painter, an Irish American Mechanical Engineer, was granted a patent for the first successful bottle cap. This simple pressed sheet of tin was also called the crown cap because when held upside down it resembled a royal crown. Painter’s invention revolutionized the beer industry and eventually packaged products exceeded the sale of draft beer. Beer Fest tickets make a great groundhog day gift – available now at MBBF.org or follow this link  https://northamericanbrewers.org/ticket-store/ Copyright Gregg Smith – His latest book “American Beer

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