Op Ed the NABA’s View

There have been many recent gloom and doom articles about the state of beer and the financial health of breweries during the pandemic. Beer sales are reported down significantly and under-capitalized breweries are reported as being on the ropes. While all that may be true, we at the North American Brewers Association have a more optimistic view of beer’s future. Throughout American history brewers have demonstrated that although beer is not recession proof it is recession resistant. Take a look at beer production during and after each of the notable

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Future of Beer Recovery Post Pandemic

Overall the Pandemic has significantly wounded the beer industry with several factors coming into play. First, and most obvious, is the reduced opportunity for on-premise sales. During the pandemic on-premise sales dropped nearly in half, bad news for draft only breweries\brewpubs. This drop was reflected in the loss of nearly 100,000 on-premise venues which were driven out of business. That figure includes both restaurants and bars. Yet another factor was the reduction of both corporate and leisure travel, resulting in even more lost revenue. Adding to the hit on beer

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Prohibition and the First Step to Repeal

Many people believe repeal was on April 7, 1933. Although that was the day beer (not spirits) were legalized it was not the first step, the official action starting the process was the 15th of February. For more detail on how this occurred visit the NABA blog at – https://northamericanbrewers.org/prohibition-and-the-first-step-to-repeal/

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BEER + Valentine’s Day

Forgot to get a gift? The Mountain Brewers Beer Fest can help bail you out. Beer Fest tickets make a great gift. Go to MBBF.org or follow this link… https://myidahotix.com/events/2020-mountain-brewers-beer-fest-6-6-2020-58530

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Valentine’s Day is Sunday !

Beer Fest tickets make a great gift. What could be better than you two and hundreds of your favorite beers? Beer Fest Tickets on sale now at MBBF.org or follow this link https://myidahotix.com/events/2020-mountain-brewers-beer-fest-6-6-2020-58530

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Yet Another Sad Day in Beer History

On this day in 1945 the SS Egbolen, laden with a vital cargo of War materiel from Wm.Youngers Brewery, struck a mine and sunk. Throughout the war beer was considered an essential element in maintaining the morale of troops. Beer from some breweries was actually packaged in camouflaged (Olive Drab) cans such as this example by Schaefer Beer (see below). Beer Fest tickets make a great Valentine’s Day present and are available now at MBBF.org or follow this link  https://myidahotix.com/events/2020-mountain-brewers-beer-fest-6-6-2020-58530 Copyright Gregg Smith – His latest book “American Beer History”

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Uber Beer Delivery?

Uber has announced it has acquired “Drizly” (North America’s largest alcohol delivery service) for 1.1 Billion dollars in cash and stock. Currently Drizly meets the retail alcohol requirements in 1,400 cities across North America and continues to pursue approval in other jurisdictions. The plan is to integrate Drizly into the Uber Eats app. For Drizly this represents 8 years of development in building technology, infrastructure, and partnerships with retailers. When the deal is finalized Drizly will become a wholly owned subsidiary of Uber. Beer Fest tickets make a great Valentine’s

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Sam Adams no longer a Craft Beer?

The term “Craft Brewer” has a limit set by the Brewers Association that is production under 6 million barrels; data seems to indicate that Boston Beer widely exceeded that production level in 2020. NOTE: this includes all of Boston Beer’s various products. Further analysis will determine the designation that will be applied to Boston Beer; for example, if only beer production is considered the company would remain well under the threshold and could still retain the Craft Brewer title. One reason it may retain its designation is that Boston Beer

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This Day in Beer HIstory

February 2 On this date in 1892 William Painter, an Irish American Mechanical Engineer, was granted a patent for the first successful bottle cap. This simple pressed sheet of tin was also called the crown cap because when held upside down it resembled a royal crown. Painter’s invention revolutionized the beer industry and eventually packaged products exceeded the sale of draft beer. Beer Fest tickets make a great groundhog day gift – available now at MBBF.org or follow this link  https://northamericanbrewers.org/ticket-store/ Copyright Gregg Smith – His latest book “American Beer

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New Label to Ruin Birthday?

January 27th Only a month before Anchor Brewing celebrates its 125th anniversary a major change has been announced. In short, the traditional retro-style labels are out and a new minimalist label is in. Intent upon a swift change the brewery is using sales of beer at the brewery to exhaust supplies of the old label. What once cost nine dollars at the brewery has now dropped to the low discount price of $ 1.25   Beer Fest tickets Make a great Ground Hog Day Gift – available now at MBBF.org

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