NFL players are not allowed to endorse alcoholic beverages. Although retired players can sign on with a brewery, seltzer, cider or spirits, active players can not do so under their NFL players agreement. Quarterback Patrick Mahomes appears to have found a legal loophole; instead of endorsing a beer he’s endorsed “The Coors Light” a flashlight that ‘feels cold as the Rocky Mountains’. Reports are  the flashlights sold out in less than four hours.

ZOO BREW, August 12, 2022, the Idaho Falls ZOO at Tautphaus Park. Tickets on-line at:

Copyright Gregg Smith – His latest book “American Beer History” is available on Amazon