NABA Blog

North Brewing Company of Leeds, UK has released the World’s longest case of beer. At over 2 meters in length (more than 6 feet) it’s called the perfect size for social distancing. Lacking any other way to celebrate the opening of their new brewery during the pandemic the owners thought the super-sized case would provide a bit of humor. The case weighs over 88 pounds and contains 99 cans of beer, enough to fill a bathtub. Don’t look for it in any store; its size requires 2 people to lift

Anheuser Busch-InBev has unveiled a new campaign (April 5th  to May 7th ) to declare Budweiser the official beer of Utah. In a take off of Wasatch Brewing’s old campaign of Utahisms the brewery created a Utah specific label. Along with it watch out for ads with ‘Oh My Heck’, ‘Frick Yeah’, Holy Shizz’ and more. Key accounts will also be provided a swear jar where consumers can buy a swear with proceeds benefitting the Utah Clean Water Partnership “while cleaning your mouth”. A sweepstakes will also be introduced called

On this date in 1941, as the US faced the possibility of War, the federal government cut the production of tin for civilian purposes. This effectively eliminated the availability of canned beer for the duration. Only months later the government did the same for steel, thus severely curtailing the production of bottle caps. Bar rooms posted signs that read, “When you order Beer from this Tap you save a Cap”. Coors recalled that when delivering bottles to a bar they collected the used caps and employed a crew of people

Over the years the Beer Fest in Idaho Falls has experienced steady growth in the number of Oregon Breweries attending. So today we are including a “Guest” contributor in the form of an article by D.J. Paul, that appeared in “Brewpublic” dated March 23, 2021 you can view the entire article by following the link below. https://brewpublic.com/beer-awards/north-american-brewers-association-presents-its-2021-mountain-brewers-beer-fest/

Captain Frederick Pabst married Maria Best, the daughter of Milwaukee brewer Phillip Best, on this day in 1859. A few years later Frederick gave up his career of sailing on the Great Lakes at the urging of his father-in-law. Eventually he solely held the reins of the brewery and brought his medal-winning “Blue Ribbon Beer” to national fame and success. Beer Fest tickets available now at MBBF.org or follow this link  https://myidahotix.com/events/2020-mountain-brewers-beer-fest-6-6-2020-58530 Copyright Gregg Smith – His latest book “American Beer History” is available on Amazon https://www.amazon.com/American-Beer-History-Mayflower-Microbreweries/dp/108155410X/ref=sr_1_1?dchild=1&keywords=American+Beer+History&qid=1616697774&sr=8-1

The British government declared that the amount of beer in a pint must be no less than 95% liquid. This represented a raise from the previous minimum level of 90%. Calculations revealed the difference of 5% resulted in consumers benefitting from an additional 60 million pints, or about 4 pints per beer drinker. Cheers! Beer Fest General Admission tickets available now at MBBF.org or follow this link  https://myidahotix.com/events/2020-mountain-brewers-beer-fest-6-6-2020-58530 Copyright Gregg Smith – His latest book “American Beer History” is available on Amazon

In 1933 the House passed the ‘Cullen Act’; although not a complete repeal of prohibition it amended the Volstead Act (prohibition’s definition) by redefining alcohol content in beer as up to a limit of 3.2%. This was another of the significant steps toward adoption of the 21st amendment. Beer Fest \tickets make a great St. Patrick’s Day gift – available now at MBBF.org or follow this link  https://myidahotix.com/events/2020-mountain-brewers-beer-fest-6-6-2020-58530 Copyright Gregg Smith – His latest book “American Beer History” is available on Amazon

Deschutes Acquires Boneyard Deschutes of Bend, Oregon, the nation’s 11th largest Craft Brewery has acquired Boneyard Brewing, also of Bend. Boneyard’s name was a nod to the brewery’s origins, as it was established with used equipment from breweries scattered across the country. The ‘joint venture’ was in-part a reflection of the challenges brought about by the pandemic. Boneyard previously based its revenue on tasting room and keg sales and Covid forced a shift to packaged product – aluminum cans. An alignment with Deschutes provides greater efficiency and opportunity for retail

There have been many recent gloom and doom articles about the state of beer and the financial health of breweries during the pandemic. Beer sales are reported down significantly and under-capitalized breweries are reported as being on the ropes. While all that may be true, we at the North American Brewers Association have a more optimistic view of beer’s future. Throughout American history brewers have demonstrated that although beer is not recession proof it is recession resistant. Take a look at beer production during and after each of the notable