A billboard which states F*** You CO2 with the middle of the first word blocked by a can of BrewDog IPA has been banned in Scotland by the Advertising Standards Authority. After receiving more than a score of complaints the ASA determined it was offensive. BrewDog has an established goal of becoming Carbon negative as its part in fighting climate change. It should be noted that any form of fermentation emits CO2 regardless of its production for beer, wine or spirits. Of course it’s also the gas used to carbonate beer.
Beer Fest VIP tickets available now at MBBF.org or follow this link https://myidahotix.com/events/2020-mountain-brewers-beer-fest-6-6-2020-58530
Copyright Gregg Smith – his latest book “American Beer History” is available on Amazon