First the pandemic, then forced Pub closures, and now a zero alcohol Guinness? You can almost hear the anguished cry across Ireland ‘What new hell is this’.

The result of a four-year development effort the company brews and ferments in the usual process, then removes the alcohol in a cold filtration, which the brewery claims has no effect on the taste. It will first debut in 440 ml cans (just shy of 15 ounces). Marketed in a 4 pack, it’s expected to sell for about six dollars. A draught version is projected to hit bars next spring.

Look for news about the Mountain Brewers Beer Fest in Idaho Falls – June 5, 2021 

Copyright Gregg Smith – Author of American Beer History, available on Amazon