After the repeal of prohibition Coca Cola seriously considered entering the Beer business but finally decided against it. Now they’ve reversed that decision – sort of. Their entry is via the hard seltzer segment and they’ve done it through a distribution agreement with Molson-Coors. The product is their recent acquisition of the hard Topo Chico mineral water which has already launched in Mexico and Brazil.
Want to enter the 2021 Beer Fest an hour before the crowd? Look for the upcoming Black Friday Sale.
Copyright Gregg Smith – his latest book “American Beer History” is available on Amazon