Anheuser Busch-InBev has unveiled a new campaign (April 5th  to May 7th ) to declare Budweiser the official beer of Utah. In a take off of Wasatch Brewing’s old campaign of Utahisms the brewery created a Utah specific label. Along with it watch out for ads with ‘Oh My Heck’, ‘Frick Yeah’, Holy Shizz’ and more. Key accounts will also be provided a swear jar where consumers can buy a swear with proceeds benefitting the Utah Clean Water Partnership “while cleaning your mouth”. A sweepstakes will also be introduced called “Swear, Sip and Ski”. Winners receive a helicopter ride with their friends to a mountain top to swear their hearts out in a ‘judgement-free zone’. The trip is redeemable next ski season.

Beer Fest tickets available now at or follow this link

Copyright Gregg Smith – His latest book “American Beer History” is available on Amazon